Press Release:

Consumer backlash against low-fat foods that don’t live up to the taste of the original high-fat food product that they enjoy.

Many consumers have been trying to eat healthier foods, but are facing a degree of taste deprivation the more they confine themselves to less-than satisfying low-fat and other “light” products. In effect, consumers are calling for low-fat foods that satisfy their taste buds, as much as the original food product did. Unwilling to compromise taste, unless there are low-fat food options that are tasty, consumers will slowly return to their old habits and eat high-fat foods.


Mayoli at the forefront

Mayoli is at the forefront of a trend within the reduced-fat and Mediterranean diet food movements. By using flavorful olive oil which appeals to people’s taste, Mayoli is delivering to people what they want: A low-fat mayonnaise product that tastes great too!

Mayoli is the only low-fat mayonnaise product on the market, which is made with 100% olive oil, and the word is spreading fast. Mayoli sales have increased dramatically in the past year, and will continue to rise with the introduction of Mayoli to several new grocery stores and a newly designed website with e-commerce capabilities.

- “Taste Quest in Low-Fat Mayonnaise: Mayoli Low-fat Mayonnaise made with 100% pure Olive Oil to the Rescue” –
March 2001.

Recent market research suggests that fat-free and reduced-fat foods are not doing as well as they did in the past. More than ever, taste is the No.1 consideration when people buy food. American consumers purchased more than $1 billion worth in mayonnaise last year.


Market Trends:

There are two mayor trends in the food industry that have a direct bearing on Mayoli Olive Oil-based mayonnaise:


The emergence of the Mediterranean-based diet movement:

Now Americans are following the footsteps of the Mediterranean people and are starting to embrace the traditional Mediterranean diet, and its great nutritional attributes, such as, olive oil is the “good and healthy oil.” Many studies have supported this shift in eating habits and the public is increasingly paying attention to a new and healthier way of eating. While Doctors continue to debate the optimum percentage of fat in the diet, one constant theme is prevalent: Olive oil is the healthiest of all oils. Mayoli is the only low-fat mayonnaise product on the market to take advantage of this growing nutritional and cultural trend. Its olive oil composition and its emphasis on the Mediterranean origins and health benefits have made Mayoli a pioneer in the growing Mediterranean food industry.

back to top